|
MARKETING
& CONSUMER INSIGHT
As Consumer
Psychologists we go deeper than "usual" market
research to provide insight into the motivations, perceptions,
attitudes and emotions of the consumer. At the same time, through
our Marketing expertise, we ensure the business and strategic
relevance of our recommendations. We have conducted numerous
studies for clients across a wide range of research objectives,
including:
- Brand Equity
- Market Segmentation
- Perceptual
Mapping
- Consumer
Use and Behaviour
- Consumer
Emotions and Experience
- Customer
Satisfaction and Defection
- Consumer
Involvement
These have utilised:
- Central location
- Shopping
Centre intercept
- Telephone
(CATI)
- Face to face
surveys
- Ethnographic
observation
- Experimental
design
- Focus groups
- In-depth
interviews, as
well as
- Fieldwork
across Australia*
Markets researched
have included:
- Media
- Hospitality
and Tourism
- Professional
Services
- Banking &
Finance
- Industrial
- Telecommunications
and IT
- Logistics
We employ Qualitative,
Quantitative and Ethnographic techniques with our focus
always being on the best way to bring insight to the client's
research questions. We have developed...
The
Life Story Interview
...as a consumer
research technique for exploring the significance of products,
services and brands in people's lives
- We also link
the Life Story Concept to Service Brands and
the Customer Experience in an exciting seminar/workshop:
- Emotionworks®
- My
Life...My Brand...My Experience©™
-
- Psychologica® has special expertise in the consumer
experience, especially understanding the emotional aspects of interactions
with services, products and brands. We have researched, published
and presented widely in this area. (see Media and Publications).
The principal,
Michael Edwardson is a
Qualified
Practising Market Researcher, a member of the Australian Market and
Social Research Society of Australia, The Association for
Qualitative Research (UK), and the Society for Consumer Psychology
(US).
* Psychologica®
also uses
Surveytalk for fieldwork requirements
across Australia. Surveytalk is an IQCA accredited information
collection, processing and analysis company based in Sydney.
Their approach to "delivering information with integrity"
means that we consider the team at Surveytalk to be a significant
partner in our research projects.
Back To
Top of Page
|
