LIST OF AUTHORS AND PRESENTATIONS
|
AUTHORS |
UNIVERSITIES |
TITLE |
| Aksoy,
Lerzan & Bhatnagar, Namita |
Koc University,
Istanbul, Turkey Asper School of Business - University of Manitoba - Canada |
“Et Tu, Brutus?”: A Case for Consumer Backlash against
Perceived Product Placements |
| Bailey, Ainsworth A. | University of Toledo, USA |
The Impact of Company Reputation and Consumer Skepticism on
Consumers’ Perceptions of Non-Fulfillment of Promotional
Deals |
| Basil, Debra
Z. & Basil, Michael D. |
University of
Lethbridge, USA University of Lethbridge |
Toward an Understanding of Fit: Effects of Association and
Complementarity in Cause-related Marketing Alliances |
| Cowley,
Elizabeth, Farrell, Colin & Edwardson, Michael |
University of New
South Wales, Australia University of New South Wales University of New South Wales |
Affective Expectations and Uncertainty Orientation: When do
Affective Expectations Stop Influencing Affective
Reactions? |
| Cowley, Elizabeth | University of New South Wales, School of Marketing - Australia |
How the opinions of others affect memory for consumption
experiences |
| Davis, Teresa | University of Sydney, Australia |
What A Brand Means To The Child Consumer: A Thematic Categorization
Task Approach |
| De Magalhães
Serra, Elisabete, Carvalho Vieira, José Manuel, De Castro, Alberto João C. & Ladron de Guevara Martinez, Antonio |
Universidade Católica Portuguesa (Oporto) Portugal Universidad Pompeu Fabra (Barcelona) Spain Universidade Católica Portuguesa (Oporto) Universidad Pompeu Fabra (Barcelona) |
Brand Extensions: Evaluation and Reciprocal
Effects |
| Denny, Rita M. & Sunderland, Patricia L |
Practica Group,
LLC - Chicago - USA Practica Group, LLC - Chicago |
Researching Cultural Metaphors in Action: A Strategy for Consumer
Research |
| Fernandes, Joana
Cosme & Lages, Luis Filipe |
Ericsson
Telecommunications Portugal Universidade Nova de Lisboa |
The serpval scale: a multi-item instrument for measuring
aconsumer’s personal values about a service offering |
|
Ferrandi, Jean-Marc, |
University of
Dijon, France Aix Graduate Schhol of Management and Marseille-Provence Graduate School of Business, France University Pierre Mendes-France of Grenoble, France EDHEC Nice, France |
The transfer of a reduced human personality scale to brands:
an initial cross-cultural test |
| Giesler, Markus | Kellogg Graduate School of Management , USA |
Social Systems In Marketing |
| Gonzalez, Christine | Toulouse Business School - France |
Online consumer search: influence of searching orientation on the
perception-value-satisfaction chain |
| Gurviez,
Patricia & Korchia, Michaël |
E.N.S.I.A.,
I.R.G - University of Paris XII France Bordeaux School of Management |
Test of a Consumer-Brand Relationship Model Including Trust and
Three Consequences |
| Hansen, Flemming | CBS - Denmark |
The role of emotions in understanding the effect of advertising
communication |
| Holden, Stephen
J.S., Mcintyre, Shelby, Jones, Marilyn & Vallaster, Christine |
Bond University,
Australia Bond University Bond University University of Innsbruck, Austria |
Guess What ? Having the audience guess the result increases the
impact of a communication |
| Keiningham,
Timothy L., Perkins-Munn, Tiffany, Vavra, Terry G. & Evans, Heather |
Marketing
Metrics, Inc. NJ, USA Marketing Metrics, Inc. Marketing Metrics, Inc. Marketing Metrics, Inc. |
The Impact of Different Buyer Groups on the Relationship between
Customer Satisfaction and Share-of-Wallet |
| Kim, Chung-Hyun & Suh, Taewon |
Sogang
University, Graduate School of Media Communications, Korea Boeing Institute of International Business, John Cook School of Business, Saint Louis University, USA |
Consumers’ Multi-layered Experience and Their Perception of
Corporate Image |
| Lanseng, Even & Alfnes, Frode |
Agricultural
University of Norway Agricultural University of Norway |
Brand Performance in the Marketplace: an Experimental Auction
Approach |
| Laros, Fleur J.
M. & Steenkamp, Jan-Benedict E.M. |
Tilburg
Universit, The Netherlands Tilburg University |
Consumption Emotions; Their Structure And Relevance In The Consumer
Domain |
| Le Roux, André | IAE Université Bordeaux IV, France |
Explaining Aad Scores Through Reaction Profiles: Additional
Evidence of Validity for an Adjective Checklist |
| Lerouge, Davy & Warlop, Luk |
KU Leuven,
Belgium KU Leuven |
The Perils of Predicting Your Partner’s Product
Preferences |
| Lombart,
Cindy & Jeandrain, Anne-Cécile |
Facultés
Universitaires Catholiques de Mons (FUCaM) - Belgium Université Catholique de Louvain (UCL) |
Contrasting browsing in retail stores and e-surfing: Antecedents
and consequences |
| Martenson, Rita | University of Goteborg, Sweden |
Consumers' solutions to cognitively coplex financial problems. The
role of knowledge on the stock market |
| Morris, Marlene
D. & White, Meaurie |
Georgetown
University - McDonough School of Business, USA Not disclosed |
Classic ‘and’ Cool?: A Comparison of Luxury Goods Consumption
Across Urban and Traditional Luxury Goods Markets |
| Obermiller,
Carl & Sawyer, Alan |
Albers School of
Business- Seattle University, USA Warrington College of Business - University of Florida |
The effects of contextual affective advertising cues on information
search and brand choice |
| Obermiller,
Carl & Spangenberg, Eric |
Seattle
University - Albers School of Business - USA Washington State University |
Ad Skepticism: The Consequences of
Disbelief |
| Pettigrew, Simone & Donovan, Robert |
Edith Cowan
University - Australia Curtin University |
Persuading Adolescent Males to Recognise the Negative Consequences
of Alcohol Consumption: A Communications Challenge |
| Pracejus, John
W., Olsen, G. Douglas & Brown, Norman R. |
University of
Alberta, Canada University of Alberta University of Alberta |
On the Prevalence and Impact of Vague Quantifiers in Cause Related
Marketing. |
| Roehrich, Gilles | ESA Grenoble, France |
An empirical comparison of 2 conceptualizations of consumer
innovativeness |
| Romani, Simona
& Dalli, Daniele |
University of
Pisa, Italy University of Pisa |
Effects of the transition from Lira to Euro on buyers’ product
evaluation. An analysis before and after the introduction of the new
currency. |
| Sintas, Jordi
López & Álvarez, Ercilia García |
Universitat
Autònoma de Barcelona, Spain IESE Graduate Business School - Universidad de Navarra |
Four Characters On The Stage Playing Three Games: Performing Arts
Consumption In Spain |
| Swaen,
Valérie & Vanhamme, Joëlle |
Université
Catholique de Louvain, Belgium Erasmus University Rotterdam, The Netherlands |
Do accusations of irresponsible acts hurt companies more when they
promote themselves as socially responsible? |
| Tufte, Birgitte
& Rasmussen, Jeanette |
Copenhagen
Business School, Denmark Copenhagen Business School |
The new Generations use of Computers and the
Internet |
| Vaidyanathan,
Rajiv & Aggarwal, Praveen |
University of
Minnesota - Duleth, USA University of Minnesota-Duleth |
Getting a foot-in-the-door: Enhancing the effectiveness of
cause-related marketing |
| Viot, Catherine | Université Montesquieu, Bordeaux IV, France |
Effect Of Inner And Social Dimensions Of Brand Image On Consumer
Attitude Toward Brand Extension |
| Walley, Matthew J. C. & David R. Fortin |
University of
Canterbury, New Zealand University of Canterbury |
An Empirical Observation of Behavioral Outcomes in Online Auctions:
The Effect of Reserve Price, Reserve Disclosure and Initial Bidding as
External Cues in the Buying Decision
Process |
|
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